Quantitative models in marketing research

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Business & Economics - Sales & Marketing
Quantitative models in marketing...

Quantitative models in marketing research

Name: Quantitative models in marketing research
ISBN: 9780521801669

Philip Hans Franses, Richard Paap

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This book presents the most important and practically relevant quantitative models for marketing research. Each model includes a demonstration of the mechanics of the model, empirical analysis, real world examples, and an interpretation of results and findings. The reader will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature. Students and practitioners with differing numerical skills are guided through the book, although a knowledge of elementary numerical techniques is assumed.

Categorias:

Business & Economics - Sales & Marketing

Ano:

2001

Editora:

Cambridge University Press

Idioma:

english

Páginas:

222

ISBN 10:

0511013019